Adobe released its holiday forecast, estimating that consumers will spend $124B in online shopping this year. Find out what this means for marketers and your business' search ads.
Everyone talks about the all-powerful SEO, but a lot do not know its importance nor how to improve it for their business. What are search engines actually looking for? Learn about the top 5 most important SEO attributes for your business' website, along with over a dozen other tips and insights!
Adobe confirmed on Thursday that it is acquiring Marketo, a cloud platform for B2B marketers, for $4.75 billion. With belief in "the power of content and data to drive business results," the overall goal of this merger is to extend Adobe's B2C capacities to include B2B.