$124B Predicted in Holiday Online Shopping

$124B Predicted in Holiday Online Shopping

Adobe released its holiday forecast this week, estimating that consumers will spend $124 billion online this year.

Thanksgiving Day is forecast to bring in $3.3 billion, while Black Friday will bring in $5.9 billion and Cyber Monday, $7.8 billion. The five days between Thanksgiving and Cyber Monday are forecast to drive $23.4 billion — about 19% of total holiday revenue.

So what does this mean for the marketing industry and advertising?

Marketers need to ensure their mobile campaigns are in order and prepare their search ads more than ever before.

Thanksgiving Day, Black Friday, Cyber Monday and the day after are the hottest shopping days of the year, and people are willing to spend more for shipping when they overall feel like they’re getting a better deal.

Learn more about the Adobe holiday prediction & the best days to shop for the items on your list!

Skypunch can help your business create, manage and track your business’ search ads no matter what time of year! Contact Skypunch for a Free Strategy Session and Consultation for your business today!

Boost Your Search Ads w/ Skypunch Today!
2018-11-04T12:57:27-04:00November 4th, 2018|Industry News|0 Comments

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